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Action News Extra: 'Face Bra' Product Claims To Erase Fine Lines, Shrink Chins

POSTED: 2:54 pm EST February 8, 2008
UPDATED: 9:02 am EST February 11, 2008

The following is a transcript of a report by Kelly Frey that first aired Feb. 8, 2008, on WTAE Channel 4 Action News at 5 p.m.


Who doesn't want beautiful tight and toned skin and a flawless face? The question is, what are you willing to do to get it?

There's a product that's selling like hotcakes around the globe that promises to have you glowing in one short week. It has been used for full body treatments in spas for more than 30 years, but with a little tweaking, you can now buy the home kit for your face.

The "face bra" is billed as an "all-natural facial sculpting system." It claims to shrink double chins, erase fine lines and reduce puffiness in the face by drawing toxins out of the skin.

"The face bra is the actual piece of fabric that is worn on the face," said creator Vicki Southard. "And the purpose of the face bra is to keep the special minerals on the skin for about an hour so that they have the chance to absorb. And when into the skin, that's when they work."

In the $129 kit, you get a shower cap, a mineral container, Velcro bandages, a squirt bottle and directions.

First you prepare the minerals. Next, you secure a large, pink bandage around your head and then saturate it with the mineral mix.

Then, one-by-one, you strap the other bandages around your hear and next. Then final wrap goes on your forehead.

Every 10 to 15 minutes, you then squirt out the leftover liquid in your squirt bottle. The step ensures the wrap always stays wet.

Finally, relax and allow the face bra to work its wonder.

"Once you get the base down after you have used it five, six, seven times, you can use it for 20 minutes and get a result," said Southard.

For those who purchase the kit, if you don't think it works, it comes with a money-back guarantee.

  • The Face Wrap

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